Street-level leaflet targeting

You paid to leaflet ten thousand doors to reach the two hundred that were moving

Property type, size and recent market activity narrow a postcode to the addresses worth printing for, exported to CSV for the door-drop supplier.

Propalt Team · For removal companies

A door-drop across a whole postcode feels like coverage. It is really dilution. You print thousands of leaflets, pay the delivery firm by the thousand, and the vast majority land on households with no intention of moving for years. The response rate looks poor not because leaflets do not work, but because most of the doors were never going to call anyone.

The waste is not in the medium. Print and door-drop still convert when the leaflet reaches a household that is actually moving. The waste is in the aim. A postcode is a geographic accident of the mail system, not a list of movers. What you want is the subset of addresses inside that postcode where a move is genuinely on the cards, and to send your print budget there.

The list is a filter, not a bigger area

Yes, a blanket drop guarantees you miss nobody, and that certainty is tempting. But paying to reach everybody in order to be sure of reaching the few is an expensive kind of certainty. The better approach is to narrow the list to the properties that match your ideal job, and accept that you will not leaflet the streets where nothing is happening.

You can filter on the things that actually predict a move and a worthwhile job: property type, size and the streets with recent market activity. A three-bedroom terrace that has just changed hands is a live prospect. A block of long-held flats with no movement is not worth the postage. The filter turns a postcode of ten thousand doors into a list of a few hundred worth printing for.

The figures above are illustrative. The point is the direction: as the list narrows to the addresses that fit, the cost of each reply falls and the response rate climbs, because every leaflet is landing somewhere it has a reason to.

Straight into your supplier's workflow

A better list is only useful if you can act on it without a fuss. This skill exports the matching addresses to a CSV file, the format every print and door-drop supplier already takes. No retyping, no manual copying off a portal, no personal data attached. It is an address list at property level, ready to hand to the people who print and deliver.

That is the practical win. Your marketing spend does not change; where it lands does. The same monthly print budget now covers the streets with real movement several times over, instead of covering the whole town once. And because the list is built from current market activity, you can refresh it before each drop rather than reusing a stale round.

The leaflet works fine. It was the postcode that let you down.

Keep the print, keep the delivery firm, keep the budget. Just point them at the addresses that are worth reaching, and let the rest of the postcode wait until it is actually moving.

Print for the movers, not the map.

Try the Street-level leaflet targeting → · propalt.ai

Property, address and market-activity data is drawn from the Propalt intelligence layer. No personal data is used; all work is at property and area level. Figures shown are illustrative. This article is general information for removal company professionals.