Measure matcher

The heat pump you pitched was going into a house that leaks heat

Roof orientation and shading, wall construction and loft depth, heating fuel and system type indicate which measure the building will reward, and in what order.

Propalt Team · For home improvement and retrofit installers

An installer who fits everything can pitch anything, and that is exactly the trap. The homeowner asks about a heat pump, so a heat pump gets quoted, into a solid-wall house with a cold loft that will bleed the output straight back out. The system goes in, the running cost disappoints, and the review that follows costs more than the job made.

Offering a range is a strength. Offering the wrong item from that range is not. The building itself tells you which measure earns its place first, and that signal sits in the fabric record, not in the customer's opening question.

The building tells you which measure fits

Read the property before you read the price list. Roof orientation, pitch and shading tell you whether solar is a real proposition or a polite no. Wall construction and loft depth tell you where the heat is escaping, and therefore where insulation pays before anything else. Heating fuel and system type tell you whether a boiler upgrade or a heat pump is the honest next step, and whether the fabric can hold the heat a pump produces.

Sequenced properly, the measures stop competing and start stacking. Insulate the fabric so it holds heat, then a heat pump works as intended. Confirm the roof, then solar generates what the quote promised. The order comes from the building, not the brochure.

The table above is illustrative. What matters is that the match comes from EPC fabric characteristics for the specific property, so the quote you present is the one the building can actually support.

One question, the right pitch

The matcher takes a property and returns the measure the fabric supports, with the reasoning attached. The salesperson walks in already knowing whether this is a solar house, an insulation house or a heat pump house, and can lead with the measure that will perform rather than the one that was easiest to mention.

The measure that fits the fabric is the measure that keeps the review five stars.

That is the point of matching before you pitch. You are not selling the widest product you can. You are selling the one the building will reward, which is the one that brings the next referral through the door.

Match the fabric, then make the pitch.

Try the Measure matcher → · propalt.ai

Fabric, EPC, heating and roof data is drawn from the EPC register and the Propalt intelligence layer. Results are screening indicators, not eligibility decisions. Figures shown are illustrative. This article is general information for home improvement professionals.